Today’s sellers’ market has motivated many homeowners to sell their home. They hear stories about homes selling just a few days after being listed and at the asking price or even above. It makes the market sound so perfect that homeowners believe that they can complete the entire process on their own and make even more money. They don’t understand that the few percentage points that they are paying a realtor are really worth the money. But they are sadly mistaken and only begin to understand this after their home has lingered on the market for weeks or even months. A professional realtor brings much more to the table than just a yard sign and a business card.
Recent studies show that over 90% of all home buyers begin their search on the Internet. That is over 5 times more potential buyers than you would reach using a print media. A strong Internet presence is critical to attracting a buyer’s attention. Posting the most perfect ad you can create does no good unless it is on a website that gets traffic and has viewership. Realtors spend time, effort and money to promote their website and to ensure that your ad will be seen by a huge number of buyers in your market. In addition to greater viewership on the web, 51% of all buyers are actually purchasing a home that they found on the web. Newspaper ads and yard signs are no longer a good investment in advertising your home.
Once you get an offer, you will learn that a real estate professional does much more than just market your home. They are experts at negotiating with a wide array of professionals who are all working on the buyer’s behalf, including the buyer’s agent, the buyer’s lawyer, inspection company representatives and an appraiser. And once all of the negotiations are completed, your real estate agent has in depth training in processing all of the documentation required to sell your home.
But the biggest reason to hire a professional agent is that they will get you more money. This sounds counter intuitive because you are paying them a percentage of the sale price of your home, but it is a proven fact that a realtor will get you a better price than you would if you sold your home on your own. They add skill value to the process of selling as well as financial value in the end with a higher sales price. Contact a Phoenix realtor to learn all of the benefits they offer when you are ready to sell your home.