The Internet is a major tool in almost all human activities especially in marketing and advertising nowadays. You can find almost all kinds of things for sale online – from food to real estate. The Internet has proven to be a very effective tool when it comes to selling as it also provides details and information about the product.
The internet is still in its infancy and like an infant it is growing rapidly daily. The clear majority of buyers are searching the Internet to find the real estate they are looking for. The figure keeps changing but somewhere between 85 to 90% of all buyers use the Internet as their main tool for property search.
Everyday there is a new internet surfer. Some of these new surfers are looking to buy real estate at decent prices, and others are people who are desperate to sell their properties quickly. So, as an investor who is looking to set up an effective internet business what are some of the things you would need to do?
Get a website: The first thing you will need to do is get a website. If you want to be online then you will need a site. Nowadays you can get a site up and going very inexpensively. To compete with other investors, make sure you have a professional looking site that will draw your clients in. Make sure that your wording on the site will attract the attention of your prospective customers.
Build a list: You can use your site to build a prospect list that not only consists of people that are looking to buy or sell, but you can know exactly what each prospect is looking for BEFORE you even contact them. And you can use that list to convince them to pick up the phone to call you. All you must do is get them to your website first (which means creating solid content and getting active on your social networks).
Thirdly: When you are putting up listings on the Internet, you need to make sure that you put up only attractive photos of your house. To attract people to click on your ads online, you need to create listings or ads that can capture your potential buyers’ attention, whereby having nice photos help you in that. With attractive photos of your house, you are creating a good first impression in your prospects’ minds. This will make them interested in your listing and contact you for viewing. So, before you take picture of your home, make sure that your place is clean and tidy.
Make Yourself Easy to Refer: Get on social Network like: Facebook, Twitter, Send out a newsletter. Pass out business cards to everyone you meet. These along with many other online sources are a wonderful way to market FSBO properties in Phoenix. Write informative articles that help people who just don’t know what to do about their home. Make it as easy as possible for people to share you with other people they know. People’s need to buy and sell homes don’t change with the economy. Just the amount of friction they encounter in the process. If you reduce that friction better than anyone in the market (key ingredients: